Tuesday, December 18, 2012

Ei Samay Bengali News Paper and its ePaper

This Mahalayaa, 2012 Times of India group has launched its Bengali Daily newspaper, Ei Samay (or Ei Samai). TOI is already publishing a quality Bengali Magazine entitled Aamar Samay. Which was monthly initially but now bi-monthly. The epaper address of Ei Samay is http://epaper.eisamay.com/
Unfortunately the distribution network of both the newspaper and the magazine outside Kolkata and its suburban area is very very poor. Often one can see few articles of todays edition of Kolkata can be found in next day edition of TOI English daily circulated for the districts! Poor strategy!!

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